Skip to content

Home
Glossary

Glossary

Speak fluent Meta.

130 terms, decoded for people who spend real money.

B

Before-and-After PolicyPolicy & Compliance Bid Cap BiddingBidding & Delivery Billing CycleBilling & Payments Blended ROASMetrics Broad TargetingBidding & Delivery Business ManagerAccounts & Business Manager Business Manager HierarchyAccounts & Business Manager Business PortfolioAccounts & Business Manager Business VerificationAccounts & Business Manager

D

Data Processing OptionsTracking & Attribution DeduplicationTracking & Attribution Delivery SystemBidding & Delivery Disapproved AdPolicy & Compliance Domain VerificationAccounts & Business Manager Dynamic CreativeCreative

E

EPCAffiliate Marketing Event Match QualityTracking & Attribution

F

Failed PaymentBilling & Payments Financial Services PolicyPolicy & Compliance FrequencyMetrics FTDVerticals

G

Gambling & Gaming License RequirementPolicy & Compliance

H

HookCreative Hook RateMetrics

I

iGamingVerticals Instant FormsCreative

L

Landing PageCreative Landing Page PolicyPolicy & Compliance Lead GenerationVerticals Lead ScoringVerticals Learning PhaseBidding & Delivery Line of CreditBilling & Payments Lowest Cost BiddingBidding & Delivery LTVMetrics

M

Management FeeBilling & Payments Media BuyerAffiliate Marketing MERMetrics Meta PixelTracking & Attribution Minimum ROAS BiddingBidding & Delivery Misleading Claims PolicyPolicy & Compliance

N

Native Advertising FormatCreative NGRVerticals NutraVerticals

O

Offer WallAffiliate Marketing Offline ConversionsTracking & Attribution Outbound CTRMetrics

P

Page RolesAccounts & Business Manager Partner AccessAccounts & Business Manager Payment ThresholdBilling & Payments PayoutAffiliate Marketing Personal Attributes PolicyPolicy & Compliance Policy ViolationPolicy & Compliance Postback URLAffiliate Marketing Prepay BillingBilling & Payments Prohibited ContentPolicy & Compliance

R

ReachMetrics RebillVerticals Redirect ChainAffiliate Marketing Restricted ContentPolicy & Compliance RevShareVerticals ROASMetrics

S

Server-Side TrackingTracking & Attribution SKAdNetworkTracking & Attribution Special Ad CategoryPolicy & Compliance Spend CapBilling & Payments Static vs. Video CreativeCreative Straight SaleVerticals Sub-IDAffiliate Marketing System UserAccounts & Business Manager

T

TCPA CompliancePolicy & Compliance Thumbstop RateMetrics Tracking PlatformAffiliate Marketing Trial OfferVerticals Two-Factor AuthenticationAccounts & Business Manager

U

UGCCreative UTM ParametersTracking & Attribution

V

VAT InvoicingBilling & Payments Video View RateMetrics

W

Weekly InvoicingBilling & Payments

By application only

We don't talk. We solve.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing