iGaming refers to real-money online gambling — casino games, sports betting, poker, and lottery — operated over the internet rather than in a physical venue. It's a heavily regulated advertising category on Meta, requiring proof of a valid gambling license in each targeted market before ads are permitted to run at all.
Media buying in iGaming centers on acquiring depositing players (FTDs) as efficiently as possible while respecting strict licensing and geo-targeting boundaries, and profitability is judged over a player's full lifetime of wagering activity (NGR) rather than the first deposit alone.
We don't talk. We solve.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.