Meta requires advertisers promoting online real-money gambling, lottery, or casino products to obtain written permission and prove a valid gambling license issued by the relevant authority in every country the ads target, since licensing requirements vary drastically by jurisdiction and many countries prohibit the category entirely.
For iGaming clients, this means campaign geography is bounded not just by market opportunity but by where the operator actually holds a license; agencies maintain a market-by-license map for each client so campaigns are never built targeting a country the operator isn't authorized to advertise in.
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