A CPA/RevShare hybrid combines a guaranteed flat payment for each qualifying conversion (like an FTD or a rebill signup) with an additional ongoing revenue-share percentage on top, giving the media buyer immediate cash flow to reinvest in ads while still capturing upside from customers who turn out to be especially valuable long-term.
This structure is common in iGaming and nutra specifically because both verticals have meaningful variance in customer lifetime value — some depositors or subscribers are worth far more than others — and the hybrid model rewards media buyers for quality traffic without requiring them to wait entirely on the back end for payment.
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