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Glossary · Verticals

Rebill

A recurring, automatic charge to a customer's payment method after an initial trial or subscription period.

A rebill is each subsequent automatic charge that follows an initial trial or subscription signup, continuing until the customer cancels. Rebill revenue is what makes many nutra and subscription-based offers profitable overall, even when the initial acquisition cost exceeds the revenue from the first transaction alone.

Rebill rate (the percentage of customers still being billed at a given month) is one of the most closely watched metrics in these business models, since a high initial conversion rate paired with a low rebill rate can still produce an unprofitable business despite looking successful on front-end numbers alone.

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