A carousel ad shows two to ten cards in a horizontally scrollable format, each capable of carrying its own image or video, headline, description, and destination link, letting an advertiser showcase multiple products, features, or steps of a story within a single ad unit. Users can swipe through cards without leaving the feed.
Ecommerce advertisers use carousels heavily to showcase a product range or highlight multiple benefits of one product, while some direct-response advertisers use the sequential card structure to build a narrative arc across the swipe, effectively turning the ad into a short multi-step story.
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