Landing Page policy requires that the page an ad sends traffic to actually deliver what the ad promises, load properly, and not use disruptive patterns like fake close buttons, excessive pop-ups, or auto-redirects that trap the user. Meta's review systems increasingly crawl landing pages directly rather than relying solely on the ad creative itself.
Mismatches between an ad's hook and its landing page are one of the most common disapproval triggers in nutra and affiliate-driven traffic, particularly when a broad, curiosity-driven ad sends users to a narrowly-focused offer page that doesn't clearly connect back to the ad's premise.
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