An offer wall displays a curated list of offers a user can select from — commonly seen in survey, rewards, and incentivized app-install flows — allowing a single piece of traffic to be monetized across multiple potential conversions rather than being sent to just one offer. It's a monetization structure more than an ad format.
Offer walls carry higher compliance risk on Meta specifically because the mismatch between what the ad promises and what the offer wall actually delivers is a frequent trigger for landing page policy violations, so agencies handling this kind of traffic keep the ad's claim narrowly matched to what's genuinely available.
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