RevShare pays an affiliate or agency a percentage of a customer's ongoing revenue — a player's NGR in iGaming, or a subscriber's recurring billing in nutra — rather than a single flat payment at the moment of first conversion. It aligns incentives toward acquiring genuinely high-quality, retained customers rather than just volume.
RevShare deals require patience and cash-flow planning since earnings trickle in over the customer's lifetime instead of arriving immediately, which is why many media buyers prefer a hybrid model that pays some cost upfront and layers revenue share on top for the long tail of value.
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