FTD marks the moment a newly registered player funds their account for the first time, converting a sign-up into an actual paying customer. It's the primary conversion event iGaming campaigns optimize toward, since a registration alone carries little value until a real deposit follows it.
Because there's often a delay between registration and first deposit, and because deposit confirmation typically happens inside the operator's own back-office system rather than on Meta's tracked pages, iGaming campaigns depend heavily on offline conversion uploads or CAPI events fired once the deposit is confirmed, to feed real FTD data back to the delivery algorithm.
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