A management fee is how performance agencies typically get paid, most often structured as a percentage of total ad spend, sometimes combined with a flat monthly or one-time setup fee. It covers strategy, campaign execution, account infrastructure, and support, distinct from the ad spend itself which goes directly to Meta.
Power Ads charges a 4% management fee deducted from each top-up, a structure common among premium agencies serving $100k+/mo spenders: the percentage scales agency compensation with client growth, and it covers agency ad accounts, tracking infrastructure and onboarding with no separate charges.
ExampleA $50,000 top-up incurs a 4% fee ($2,000), crediting $48,000 to the ad balance — the fee is settled at the moment of funding rather than through periodic billing.
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