Cloaking refers to serving one version of a landing page to Meta's automated review systems (a compliant-looking page) and a different version to actual ad viewers (the real, often non-compliant offer), typically detected by IP address, device fingerprint, or referrer. It exists specifically to get non-compliant offers past ad review.
Cloaking is a direct violation of Meta's policies and carries severe consequences up to permanent Business Manager bans across every linked account and payment method; agencies and legitimate media buyers avoid it entirely, both because it's against platform rules and because a detected cloaking pattern can taint every other account connected to the same Business Manager or billing infrastructure.
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