A collection ad combines a hero image or video at the top with a grid of smaller product images beneath it, all pulled from a product catalog; tapping the ad opens a fast-loading, full-screen Instant Experience showcasing more products without leaving the app. It's designed specifically for catalog-driven ecommerce browsing and discovery.
Because it requires a connected product catalog, collection ads are primarily used by ecommerce clients running Advantage+ Shopping or catalog sales campaigns, and they tend to perform best for stores with a broad product range rather than single-product offers.
We don't talk. We solve.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.