Crypto advertising covers promotion of cryptocurrency exchanges, wallets, trading platforms, and token offerings, a category Meta classifies under its Financial Services policy and has treated with shifting rules over time as regulatory attitudes toward the industry have evolved. Running crypto ads generally requires prior written permission from Meta and proof of relevant licensing or registration.
Because of the policy scrutiny and elevated account-risk profile, crypto media buying places heavy emphasis on account infrastructure — multiple agency ad accounts, clean Business Manager hierarchies, and fast access to support — since a single restriction can interrupt spend on offers where timing (a token launch, a market event) is often critical to results.
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