Net Gaming Revenue is calculated as total amounts wagered minus winnings paid out to players (and sometimes minus bonuses), representing what the operator actually keeps from player activity, distinct from gross betting volume which can be many times larger. It's the iGaming equivalent of gross profit and the number most revenue-share affiliate deals are calculated against.
Affiliates and agencies paid on a revenue-share basis in iGaming are compensated as a percentage of a player's NGR over time rather than a flat fee per FTD, which means player quality and retention matter just as much as the initial cost of acquiring the deposit.
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