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Glossary · Accounts & Business Manager

Account Quality

formerly the Account Quality dashboard score — Meta's assessment of an ad account's overall policy compliance history, visible in the Account Quality tool.

Account Quality reflects how consistently an ad account's ads and Pages have complied with Meta's Advertising Standards, surfacing which ads were disapproved or restricted and why. A pattern of violations lowers overall standing and can trigger stricter review requirements or reduced feature access, even if no single violation was severe enough for a full disable.

Reviewing Account Quality regularly lets an agency catch a creative or landing page pattern causing repeated disapprovals before it escalates into an account-level restriction, making it a useful early-warning tool rather than something checked only after a problem occurs.

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