Account Quality reflects how consistently an ad account's ads and Pages have complied with Meta's Advertising Standards, surfacing which ads were disapproved or restricted and why. A pattern of violations lowers overall standing and can trigger stricter review requirements or reduced feature access, even if no single violation was severe enough for a full disable.
Reviewing Account Quality regularly lets an agency catch a creative or landing page pattern causing repeated disapprovals before it escalates into an account-level restriction, making it a useful early-warning tool rather than something checked only after a problem occurs.
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