SKAdNetwork is Apple's own attribution API for iOS app-install advertising, designed to report campaign-level conversion data without ever exposing which specific device converted from which specific ad. It returns delayed, aggregated postbacks (a conversion value between 0 and 63, mapped to whatever event the advertiser defines) rather than real-time, user-level data.
For app-based clients advertising on iOS, SKAN fundamentally changes how campaigns are measured and optimized compared to web: results arrive in batches with a delay, and the coarse conversion-value model means only a limited number of distinct in-app events can be distinguished per campaign, requiring careful mapping of which events matter most.
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