The Financial Services policy governs advertising for credit cards, loans, investment products, and cryptocurrency, generally requiring the advertiser to be properly licensed, to avoid guaranteeing returns, and in some cases to obtain prior written permission from Meta before running ads. Cryptocurrency advertising in particular has moved through several distinct policy phases as Meta's approach to the category evolved.
Crypto and financial clients working with Power Ads go through a documentation and pre-approval step specific to this policy before campaigns launch, since running financial ads without the required authorization is one of the fastest paths to an account disable.
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