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Vertical · Lead Generation

Fill the pipeline with qualified leads, every day

Lead gen campaigns are built around fast form-fills and clean data handoffs to your CRM. We optimize for cost-per-qualified-lead, not just cost-per-click.

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Lead Generation
The problem

What breaks at scale.

Lead quality drift

Volume-optimized campaigns can attract low-intent clicks that never convert to sales.

Form abandonment

Long or clunky forms lose prospects before submission.

CRM handoff delays

Slow lead delivery to sales teams reduces contact and close rates.

Audience fatigue

Repeated exposure to the same creative lowers CTR and raises costs over time.

The fix

How we solve it.

Native lead forms

Meta Instant Forms reduce friction and keep users on-platform through submission.

Qualification questions

Pre-screening fields filter out unqualified prospects before they reach sales.

Real-time CRM sync

Automated integrations push leads to your sales team within minutes.

Creative rotation cadence

Scheduled creative refreshes keep audiences engaged and CPLs stable.

Requirements
  • Working CRM or lead-management system for handoff
  • Defined lead qualification criteria
  • Privacy policy and data-handling disclosures on the landing page
KPIs we watch
  • Cost per lead
  • Cost per qualified lead
  • Form completion rate
  • Lead-to-close rate
Typical CPM
$10–$30

Approximate range; varies by geo, season and creative.

Funnel
01

Awareness ad

02

Instant Form or landing page

03

Qualification / booking step

04

Sales follow-up

Country playbooks

Lead Generation by country.

United StatesUSUnited KingdomUKCanadaCAAustraliaAUGermanyDEFranceFRSpainESItalyITNetherlandsNLSwedenSENorwayNODenmarkDKFinlandFIIrelandIESwitzerlandCHAustriaATBelgiumBEPolandPLPortugalPTBrazilBR
Related guides
Compliance & Verticals

Meta Lead Gen Form Policy and Lead Quality: What to Get Right

How Meta's instant form policies work, what fields trigger extra scrutiny, and how to structure lead gen campaigns for both compliance and lead quality.

6 MIN READ

Tracking & Operations

Offline Conversions for Lead Gen: Closing the Loop Between Sales and Ad Spend

How to set up Meta offline conversions for lead gen funnels so ad optimization reflects real closed sales, not just form fills.

6 MIN READ

Tracking & Operations

CRM Feedback Loops: Feeding Lead Quality Data Back Into Meta

Learn how to close the loop between your CRM and Meta Ads using offline conversions and CAPI so optimization improves lead quality, not just volume.

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FAQ

Questions, answered

Do you handle CRM integration?
We connect your ad account's lead delivery to most major CRMs; deeper custom integrations are scoped separately.
How fast do leads get delivered?
Native form leads sync in near real time once your integration is live.
Can you run lead-gen for regulated industries?
Yes, subject to the same authorization and disclosure requirements as any other vertical we manage.
What counts toward the 4% service fee?
The fee applies to each top-up you add to your ad balance — 4% is deducted at the moment of the top-up, not on total spend billed weekly.
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We don't talk. We solve.

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