Special Ad Category applies to campaigns advertising housing, employment, or credit opportunities, and it disables targeting options that could enable discriminatory exclusion, such as age, gender, zip code radius targeting, and many detailed interest or behavior categories. Advertisers must self-declare when a campaign falls into this category.
While less common across Power Ads' core verticals, agencies running any lead-gen offer adjacent to credit or financial services screen for whether Special Ad Category applies at setup, since misclassifying a campaign that should be flagged is itself a policy violation.
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