An affiliate network sits between advertisers (offering products, services, or apps to promote) and affiliates or media buyers (who drive traffic to those offers), handling tracking, payout processing, and often providing tools like postback integration and reporting dashboards. Networks vet both sides to reduce fraud and non-payment risk.
For agencies buying media on behalf of affiliates in verticals like nutra and iGaming, understanding which network an offer runs through matters because networks vary widely in payout reliability, tracking accuracy, and how strictly they enforce compliant traffic sourcing rules.
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