iGaming & Casino · Canada

iGaming & Casino in Canada.

Operators targeting Canada must hold a license valid in Canada and have confirmed Meta written authorization covering that market before any campaign runs.

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Market tier	Tier 1 · High CPM
Region	North America
Currency	CAD
Languages	English, French
Meta audience	~26M (approx.)
Seasonal peaks	Black Friday, Boxing Day, Q4 holidays
Typical iGaming & Casino CPM	$15–$45 (global range, approximate)
Popular vertical here	Growing

Market notes

Canada at a glance

Bilingual creative (English/French, especially Quebec) improves performance. Payment habits mirror the US with strong credit card and BNPL usage.

RegulatoryProvincial rules affect gambling and financial advertising; Meta authorization is required for restricted verticals regardless of province.

iGaming & Casino playbook

Verify licensing status in Canada before building any campaign
Include age-verification and responsible-gambling notices for Canada
Confirm currency and payment methods common in Canada
Valid gambling license for each targeted jurisdiction
Meta written authorization for gambling advertising

KPIs to watch

Cost per FTDFTD-to-deposit ratioPlayer lifetime valueAccount approval status

iGaming & Casino in other countries

United StatesUS United KingdomUK AustraliaAU GermanyDE FranceFR SpainES ItalyIT NetherlandsNL

Other verticals in Canada

Lead Generation→Nutra & Supplements→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→Info Products & Courses→

Meta's Gambling Ad Authorization Process, Explained

A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.

6 MIN READ

Compliance & Verticals

Real-Money Gaming Ads for Licensed Operators: What Actually Works

How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.

6 MIN READ

Vertical Playbooks

The iGaming Playbook for Licensed Operators on Meta

How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.

6 MIN READ

FAQ

Questions, answered

Can I run iGaming & Casino ads in Canada through Power Ads?

Yes, provided your offer meets Meta's policies and you hold the licence and Meta authorization required for Canada. Our compliance desk confirms requirements before launch.

What does it cost to scale iGaming & Casino in Canada?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Canada (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Canada accounts use?

Most clients targeting Canada run accounts in USD or CAD. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale iGaming & Casino in Canada.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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