iGaming & Casino in Italy.
Operators targeting Italy must hold a license valid in Italy and have confirmed Meta written authorization covering that market before any campaign runs.
| Market tier | Tier 2 · Medium CPM |
| Region | Europe |
| Currency | EUR |
| Languages | Italian |
| Meta audience | ~29M (approx.) |
| Seasonal peaks | Black Friday, Christmas, summer saldi (sales) |
| Typical iGaming & Casino CPM | $15–$45 (global range, approximate) |
| Popular vertical here | Yes — among the most active verticals in Italy |
Italy at a glance
Regional differences between north and south affect purchasing power and category performance. Trust signals and local testimonials boost conversion.
- Verify licensing status in Italy before building any campaign
- Include age-verification and responsible-gambling notices for Italy
- Confirm currency and payment methods common in Italy
- Valid gambling license for each targeted jurisdiction
- Meta written authorization for gambling advertising
KPIs to watch
Meta's Gambling Ad Authorization Process, Explained
A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.
6 MIN READ
Compliance & VerticalsReal-Money Gaming Ads for Licensed Operators: What Actually Works
How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.
6 MIN READ
Vertical PlaybooksThe iGaming Playbook for Licensed Operators on Meta
How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.
6 MIN READ
Questions, answered
Can I run iGaming & Casino ads in Italy through Power Ads?
What does it cost to scale iGaming & Casino in Italy?
Which currency should my Italy accounts use?
Scale iGaming & Casino in Italy.
Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.