iGaming & Casino · United States

iGaming & Casino in United States.

Operators targeting United States must hold a license valid in United States and have confirmed Meta written authorization covering that market before any campaign runs.

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Market tier	Tier 1 · High CPM
Region	North America
Currency	USD
Languages	English, Spanish
Meta audience	~240M (approx.)
Seasonal peaks	Black Friday, Cyber Monday, Q4 holidays, Super Bowl
Typical iGaming & Casino CPM	$15–$45 (global range, approximate)
Popular vertical here	Growing

Market notes

United States at a glance

Highly competitive across nearly every vertical, with premium CPMs during Q4. Mobile-first checkout and buy-now-pay-later options are widely expected. Creative should be fast-paced and benefit-led.

RegulatoryRestricted verticals such as gambling, crypto, and health face both federal/state rules and Meta authorization requirements; confirm current requirements before launch.

iGaming & Casino playbook

Verify licensing status in United States before building any campaign
Include age-verification and responsible-gambling notices for United States
Confirm currency and payment methods common in United States
Valid gambling license for each targeted jurisdiction
Meta written authorization for gambling advertising

KPIs to watch

Cost per FTDFTD-to-deposit ratioPlayer lifetime valueAccount approval status

iGaming & Casino in other countries

United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT NetherlandsNL

Other verticals in United States

Lead Generation→Nutra & Supplements→Crypto & Web3→E-commerce→Finance & Fintech→Insurance→Mobile Apps→Info Products & Courses→

Meta's Gambling Ad Authorization Process, Explained

A practical walkthrough of Meta's real-money gambling ad authorization: who qualifies, what documents are required, and how long approval takes.

6 MIN READ

Compliance & Verticals

Real-Money Gaming Ads for Licensed Operators: What Actually Works

How licensed real-money gaming operators structure Meta campaigns that pass review and stay compliant across creative, targeting, and landing pages.

6 MIN READ

Vertical Playbooks

The iGaming Playbook for Licensed Operators on Meta

How licensed iGaming operators can advertise on Meta legally: authorization requirements, compliant creative, and why cloaking is a hard no.

6 MIN READ

FAQ

Questions, answered

Can I run iGaming & Casino ads in United States through Power Ads?

Yes, provided your offer meets Meta's policies and you hold the licence and Meta authorization required for United States. Our compliance desk confirms requirements before launch.

What does it cost to scale iGaming & Casino in United States?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in United States (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my United States accounts use?

Most clients targeting United States run accounts in USD or USD. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale iGaming & Casino in United States.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

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