Insurance · Canada

Insurance in Canada.

Insurance campaigns targeting Canada must reflect the licensing and regulatory requirements specific to Canada.

Market tier	Tier 1 · High CPM
Region	North America
Currency	CAD
Languages	English, French
Meta audience	~26M (approx.)
Seasonal peaks	Black Friday, Boxing Day, Q4 holidays
Typical Insurance CPM	$12–$34 (global range, approximate)
Popular vertical here	Growing

Market notes

Canada at a glance

Bilingual creative (English/French, especially Quebec) improves performance. Payment habits mirror the US with strong credit card and BNPL usage.

RegulatoryProvincial rules affect gambling and financial advertising; Meta authorization is required for restricted verticals regardless of province.

Insurance playbook

Confirm coverage licensing valid in Canada
Localize policy terms and currency for Canada
Adapt quote forms to Canada identity and address formats
Applicable insurance licensing for each targeted region
Clear policy terms and disclosures on landing pages

KPIs to watch

Cost per quoteQuote-to-policy conversion rateCost per bound policyForm completion rate

Insurance in other countries

United StatesUS United KingdomUK AustraliaAU GermanyDE FranceFR SpainES ItalyIT NetherlandsNL

Other verticals in Canada

Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Mobile Apps→Info Products & Courses→

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FAQ

Questions, answered

Can I run Insurance ads in Canada through Power Ads?

Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.

What does it cost to scale Insurance in Canada?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Canada (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Canada accounts use?

Most clients targeting Canada run accounts in USD or CAD. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale Insurance in Canada.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing