Insurance · Ireland

Insurance in Ireland.

Insurance campaigns targeting Ireland must reflect the licensing and regulatory requirements specific to Ireland.

Market tier	Tier 1 · High CPM
Region	Europe
Currency	EUR
Languages	English
Meta audience	~3.2M (approx.)
Seasonal peaks	Black Friday, Christmas, summer sales
Typical Insurance CPM	$12–$34 (global range, approximate)
Popular vertical here	Growing

Market notes

Ireland at a glance

English-language market closely aligned with UK trends but with its own tax and pricing considerations. Strong e-commerce cross-border shopping.

RegulatoryIreland regulates gambling advertising nationally; crypto and health claims require Meta authorization plus local compliance review.

Insurance playbook

Confirm coverage licensing valid in Ireland
Localize policy terms and currency for Ireland
Adapt quote forms to Ireland identity and address formats
Applicable insurance licensing for each targeted region
Clear policy terms and disclosures on landing pages

KPIs to watch

Cost per quoteQuote-to-policy conversion rateCost per bound policyForm completion rate

Insurance in other countries

United StatesUS United KingdomUK CanadaCA AustraliaAU GermanyDE FranceFR SpainES ItalyIT

Other verticals in Ireland

Lead Generation→Nutra & Supplements→iGaming & Casino→Crypto & Web3→E-commerce→Finance & Fintech→Mobile Apps→Info Products & Courses→

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FAQ

Questions, answered

Can I run Insurance ads in Ireland through Power Ads?

Yes, provided your offer meets Meta's policies. Our compliance desk confirms requirements before launch.

What does it cost to scale Insurance in Ireland?

Power Ads takes 4% off each top-up plus a one-time $3,000 setup. Media costs in Ireland (a high-CPM Tier 1 market) depend on season, creative and audience.

Which currency should my Ireland accounts use?

Most clients targeting Ireland run accounts in USD or EUR. Your operator will recommend currency and time zone based on your reporting and billing setup.

By application only

Scale Insurance in Ireland.

Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.

Apply for access See pricing