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Vertical · Insurance

Quote-generating campaigns built for compliance

Insurance advertising sits under Meta's Special Ad Category and often involves state or national regulation. We build quote-funnel campaigns that respect both.

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Insurance
The problem

What breaks at scale.

Special Ad Category limits

Insurance ads have restricted targeting options similar to credit and housing.

Multi-region licensing

Carriers and agents may be licensed differently across states or countries.

Quote funnel drop-off

Multi-step quote forms often see high abandonment.

Price-sensitive competition

Comparison shopping drives aggressive bidding in the category.

The fix

How we solve it.

Compliant Special Ad Category setup

Campaigns configured to meet Meta's insurance targeting requirements.

Licensing-aware geo targeting

Campaigns matched to the regions where coverage is actually licensed.

Streamlined quote funnels

Shortened, mobile-first forms to reduce abandonment.

Competitive bid management

Active bid strategy adjustments to manage cost per quote.

Requirements
  • Applicable insurance licensing for each targeted region
  • Clear policy terms and disclosures on landing pages
  • Compliance with Special Ad Category targeting rules
KPIs we watch
  • Cost per quote
  • Quote-to-policy conversion rate
  • Cost per bound policy
  • Form completion rate
Typical CPM
$12–$34

Approximate range; varies by geo, season and creative.

Funnel
01

Awareness/offer ad

02

Quote landing page

03

Multi-step quote form

04

Policy binding

Country playbooks

Insurance by country.

United StatesUSUnited KingdomUKCanadaCAAustraliaAUGermanyDEFranceFRSpainESItalyITNetherlandsNLSwedenSENorwayNODenmarkDKFinlandFIIrelandIESwitzerlandCHAustriaATBelgiumBEPolandPLPortugalPTBrazilBR
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FAQ

Questions, answered

Do you need our licensing details?
Yes, licensing per targeted region is confirmed before campaigns launch.
Can you shorten our quote form?
We advise on funnel structure; form changes are implemented on your site or landing pages.
Are all insurance types eligible?
Most lines are eligible under proper licensing and Special Ad Category compliance.
How is pricing so competitive in this space handled?
We use active bid management and creative testing to control cost per quote.
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