Agency ad accounts vs personal ad accounts — details
| Agency accounts (Power Ads) | Personal / self-created accounts | |
|---|---|---|
| Spending limits | High from day one | Start low, grow slowly |
| Replacement if restricted | Unlimited, handled by operators | Appeal and wait |
| Payment method | Corporate card programme | Your own cards |
| Support | 24/7 dedicated operator | Meta help centre |
| Structure | Unlimited accounts in your BM | Limited by your profile history |
| Best for | $100k+/month teams | Testing and small budgets |
VerdictPersonal accounts are fine for testing. Once spend is material, the cost of a single frozen week outweighs any fee.
Other comparisons
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Private Meta infrastructure for buyers spending $100,000+ a month. Unlimited accounts, our cards, a 24/7 operator line.