Advertisers have spotted a new Top products in your campaign panel in Meta Ads Manager that ranks individual catalog items by spend, clicks, views, purchases and value. PPC Land reported the sighting on October 22 from a LinkedIn post, and noted that Meta has not published an announcement or help article for it yet.
What advertisers are seeing
The panel appears inside catalog campaigns and links to a Product insights dashboard. According to the post by Meta ads specialist Bram Van der Hallen, the same view is available at ad set level. Commenters said it was already showing in their accounts.
- Product amount spent
- Product clicks
- Product views
- Product purchases
- Product purchase conversion value
- Product attributed orders
- Product attributed orders conversion value
What is not confirmed
Meta has not said which campaign types get the view, whether it is a test or a full rollout, or in which markets. Only two of the seven metrics, product amount spent and product clicks, were described in the original post; the rest are names in a dropdown without public definitions.
One commenter reported that the view was counting sitelinks as products. Until Meta documents how attributed orders differ from purchases, treat the numbers as directional rather than as a replacement for your own store or analytics data.
Why it matters
Catalog campaigns have long been a black box at item level. Advantage+ catalog delivery decides which products to show, and buyers often only see spend and results at the ad level. Per-product spend and purchase value make it much easier to spot items that soak up budget without selling, or bestsellers that the system is underserving.
That matters most in the weeks before Black Friday, when catalogs grow, prices change daily and a few SKUs can quietly eat a large share of spend.
How to use it now
Check whether the panel is live in your catalog campaigns. If it is, export a weekly snapshot and compare product spend against margin, not just revenue. Move consistently weak items into a separate product set or exclude them, and give strong sellers their own set so they get budget. Keep cross-checking purchase counts against your backend until Meta publishes definitions.
What it means for you
- Look for the Top products panel in your catalog campaigns and ad sets
- Use product spend versus margin to prune budget-wasting SKUs before BFCM
- Treat attributed orders as directional until Meta documents the metric
- Verify purchase counts against your store backend, especially if sitelinks are on
